Rising demand for Pearl jewellery across markets and demographics is pushing branding to the forefront. For Coleman Douglas Pearls founder Christianne Douglas, the concept of woven and flexible adornment is a core brand proposition. She pioneered the concept of pearl bodywear in the early 1990’s and continues to weave pieces mixing in high quality Tahitian, South Sea, Akoya and freshwater pearls with coloured gemstones. Jewellery for men is a top seller Douglas said “Male customers want unusual pearls and splurge on something special, sales are mainly online, with the brand successfully building and international clientele in Europe, the US, Japan, Hong Kong and Singapore. Online sales now comprise about 80 per cent by piece and about 60 per cent by value” Douglas revealed. Requests for bespoke pieces are an important category while sales remain strong at London’s Fortnum & Mason’s jewellery hall. Pearl bodywear is a perennial go-to product. Customers are aware that I pioneered this style and requests are made to wear these designs for special occasions.
Written by Jennifer Henricus
